Event Rental Company monthly financial report
A rental report should compare each month to the same month last year, and keep deposits for future events apart from earned revenue.
The six numbers for an event rental company
| Number | How to work it out | What it warns you about |
|---|---|---|
| Revenue per event | Rental revenue ÷ events | Order size and delivery pricing |
| Inventory used on peak weekends | Items out ÷ items owned | Inventory that does not earn its keep |
| Deposits held for future events | Unearned revenue on the balance sheet | Cash that is not yours yet |
| Damage and loss, share of revenue | Write-offs and repairs ÷ revenue | Margin lost after each event |
| Labor, share of revenue | Crew pay ÷ revenue | Setups taking longer than priced |
| Weeks of costs in the bank | Cash ÷ weekly costs | Room for the winter |
Use these six in place of the general ones on the template's Report tab.
What to watch in an event rental company
- Deposits held compared with cash in the bank
- Peak weekends booked against last year
- Inventory purchases ahead of the season
Not sure how much cash you should hold? Use the event rental company cash calculator.
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