How much cash should an event rental company keep?
An event rental company rents tents, tables, chairs and linens for weddings and events. Customers pay a deposit when they book and the balance before the event. Most of the year's revenue lands in a few months. The inventory, trucks and warehouse cost money all year.
The starting numbers are an example. Replace them with yours.
How cash moves in an event rental company
- Deposits arrive months ahead. They belong to events not yet delivered.
- Peak season brings long weeks of labor and fuel, all at once.
- Damaged or lost items cut into each event's margin.
- New inventory is a large upfront cost before it earns anything.
Why the usual rule falls short
Two rental companies each do $500,000 a year. One rents to wedding venues on contracts. The other rents to private parties booked a few weeks ahead. The first has deposits months in advance. The second sees cash only shortly before each event.
How the calculator works
| Result | Formula |
|---|---|
| Minimum to keep | 2 × payroll per run + 1 month of fixed bills |
| Comfortable level | Monthly costs × (days to collect ÷ 30 + 1) |
| Weeks your cash covers | Cash ÷ weekly costs |
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Also for event rental owners, see the event rental company monthly financial report.