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Web Design Agency cash flow forecast for the next 13 weeks

A web agency forecast is milestone payments against payroll. Put each payment in the week the milestone will most likely happen.

Add one-off items (tax payment, equipment, a big invoice)
$
$
$

Negative for money going out, positive for money coming in.

Lowest point
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Safe line (2 payrolls)
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cash you never want to drop under
Weeks under the safe line
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of the next 13

Week ofComes inPayrollBills and otherCash at week end

The starting numbers are an example for a web design agency. Replace them with yours.

Getting the forecast right for a web design agency

  • Put deposits in the week the contract is signed.
  • Move final payments out when launch dates slip.
  • Count care plan billing as the steady base.

An example

A $30,000 site is 80% built in May, with $15,000 collected. The client's content is late, launch moves from June to August, and the last $15,000 moves with it. The forecast shows the summer payrolls that now wait on that check.

What to watch

  • Projects stuck waiting on client content
  • Final payments more than 30 days past launch
  • Work outside the original scope that has not been billed

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