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Can you afford to hire a new account manager?

A new hire at an agency usually starts before the work that pays for them. If the client pays on 45-day terms, you carry their salary for about three months.

Lowest cash, next 12 months
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Cost before they pay off
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wages paid before new revenue starts
Paid back by
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month the hire covers its own cost

MonthWithout the hireWith the hire

The starting numbers are an example for a marketing agency. Replace them with yours.

The worked example

Here a new account manager costs $7,500 a month and starts bringing in $11,000 a month after 3 months. The business pays $22,500 before the hire covers a dollar of it.

How to make the hire safer in a marketing agency

  • Bill new retainers upfront, so the first payment arrives before the new salary.
  • Ask for a deposit or first month in advance on large projects.
  • Use contractors for the first 60 days of a new client, then hire once the client pays reliably.

See every hire in your forecast

One Page CFO adds the hire to your 13-week forecast and shows the tightest week before you commit.

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