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Insurance Agency monthly financial report

An agency report should start with retention. Renewal commissions are most of next year's revenue, so a small slip in retention is a big slip in cash.

The six numbers for an insurance agency

NumberHow to work it outWhat it warns you about
Retention on renewalsPolicies renewed ÷ policies up for renewalNext year's revenue, a year early
Commission per policyCommission revenue ÷ policies in forceMix shifting toward small accounts
New business, share of commissionNew commission ÷ total commissionWhether the book is growing
Producer pay, share of revenueProducer pay ÷ commission revenueProducers costing more than they write
Commissions receivableCommission earned, not yet paid by carriersCarriers paying later than usual
Weeks of costs in the operating accountOperating cash ÷ weekly costsYour cushion, with trust money left out

Use these six in place of the general ones on the template's Report tab.

What to watch in an insurance agency

Not sure how much cash you should hold? Use the insurance agency cash calculator.

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